DIGITAL ECONOMICS 2023_Prof S.I.Ns

This course studies, explains and practices the digital economy, how the digital economy affects markets and society, how the internet, mobile communications, sharing economy, social media, and crypto technology affect global business, with material including: Introduction (economic scope and ecosystem digital, ITC evolution and market evolution), basics of digital economy (economy and digital goods, digital services, digital value models, and digital monopoly), digital market (stakeholders in digital market, e-commerce and e-marketplace , expansion of e-commerce to e-marketplaces, competition-cooperation-coopetition), and digital business (strategic positioning of digital business, digital innovation, digital business models); everything is learned and practiced so that students can start a micro-business through designing a business model canvas project and creating e-commerce (project base learning), as well as financial reports. This course mainly supports the profile of graduates as entrepreneurs.